Roofing Industry Magazines: Part 1

There are lots of building and construction industry publications out there, and seemingly more being introduced monthly. Although the list might appear to be endless between print and online media opportunities, I have compiled some of the publications that Duro-Last has been involved with to some degree in recent years because of their connection to the commercial roofing industry. Below is a small description of each – mostly taken from each magazine’s own materials – as well as a link to each website. We’ll include about half of the pubs in this post and the rest in a subsequent post.

Architectural West Magazine

The Magazine of the Western Architect and Specifier, is published six times per year. Written for the building professional concerned with design, specification, and application of building products in the West.

Building Design & Construction

“Inspiring the Building team,” BD&C is an advocate for the integrated building team: AEC professionals working together to meet the needs of their clients and the people who use their client’s buildings.

Building Operating Management

BOM is a magazine for the building owner/facility executive, providing coverage for building owners and facility executives who control the nation’s largest commercial and institutional properties.

Buildings Magazine

This monthly publication offers readers information on the development, construction, modernization, management and operation of buildings, as well as the products and services needed to support such facilities.

Commercial Buildings Products

CBP grounds its editorial content in new-product information that is delivered to decision makers who are involved in the brand selection and purchase of applicable products.


Eco-Structure magazine delivers practical information and real-world examples of green building to architects, builders, interior designers, and others interested in the green-building industry. By focusing on particular green residential and commercial projects, as well as gaining “perspectives” from industry leaders, the publication strives to improve the built industry through education and design.

Environmental Design + Construction

ED+C is dedicated to efficient and sustainable design and construction. Since 1997, ED+C has supported, and will continue to support, the progressive architect, designer, specifying engineer and building developer to enhance the sustainability of new and existing buildings.


Interface is a technical/trade publication of The Institute of Roofing, Waterproofing, and Building Envelope Professionals (RCI). It is published eleven times a year. Interface provides readers with technical articles and papers, and timely coverage of industry news and events. It is the intent of RCI that Interface educate and inform all segments of the roofing industry, establish a common ground for discussion, and provide a forum for the exchange of ideas and technical knowledge.

National Franchisee Association Annual Franchisee Summit

Duro-Last was privileged to sponsor the Burger King Franchisee Association’s Annual Summit meeting September 13-15 in Washington, DC. It was exciting and truly an honor for me to go to Capitol Hill to lobby side-by-side with small businesses.

Restaurants and organizations such as the Burger King Franchisee Association are an important group of customers for Duro-Last. We sell a lot of roofing systems to these businesses, and it’s in our best interest to help them remain viable. These are challenging times for many, who are wrestling with tax and health care issues that could have a profound effect on their business operations.

We met early on Tuesday morning over breakfast in the Hyatt Regency ballroom. A group of 400 franchisees and vendors from all over the United States prepared for afternoon meetings with senators and representatives. Keynote speaker Newt Gingrich briefed us on the upcoming 2010 mid-term elections. The general session included speakers Katie Hays and Caroline Harris from the U.S. Chamber of Commerce, Susan Eckerly from the National Federation of Independent Businesses, and Brendan Flanagan from the National Restaurant Association, all of whom are involved in lobbying and voicing the needs of small business. They briefed us on relevant bills in Congress and reviewed with us how to lobby effectively while on Capitol Hill.

Senator John McCain was a surprise guest, and his lunchtime presentation included a question and answer session. It was very exciting and we all were pumped to go.

I was teamed with eight Indiana business owners, and we had appointments to visit the offices of Senators Dick Lugar and Evan Bayh, and Representatives Dan Burton and Joe Donnelly. They were not available, but we were able to meet with their legislative assistants. The lobbying was fun and challenging to say the least, especially with those who did not see eye-to-eye with our positions on the bills.

Washington is full of surprises. After going through security and getting into the Capitol building, we were directed down the marble staircase to the basement, where there was a trolley system to take us to different parts of the Capitol complex. There were restaurants and little shops down there as well. We were escorted by rail from the Hart building to the Russell, then to the Rayburn, and ended up in the Longworth building. All we had to do was get on the right elevator and figure out which floor to choose. Who would have thought you could do all that from the basement! Can you tell I’m from the country?

Our evening back at the hotel included an extravagant dinner and remarks from Minnesota Congresswoman Michele Bachmann. What a live wire she is! Keep your eye on her over the next few years. The highlight of the evening was an appearance by Barack Obama – actually, impressionist and comedian Steve Bridges. He had the crowd roaring with laughter.

All in all, it was an incredibly rewarding experience and an honor, on behalf of Duro-Last, to stand up for the small businesses of America.

Account Development Coordinator, Lindy Beuthin, discussing the benefits of a Duro-Last roofing system.
Senator John McCain addressing the crowd.
Captiol Hill

Green Globes® Is Now An ANSI Standard

In April, the Green Building Initiative received word that its Green Globes® green design guideline was approved as an American National Standard. The new standard is not yet part of Green Globes’ online system, but it will be in the future. It is set up as a tool to assess the designer’s plans rather than to instruct in green design. There are four achievement levels: Level 1 is 35%-54% of the total points, Level 2 is 55%-69%, Level 3 is 70%-84% and level 4 is 85-100%. Achievement levels are based on percentage rather than number of points to allow for a difference in the points total in the event there are “non-applicable” circumstances; e.g. there are no oil fired burners on site, or local codes override certain criterion.

As compared to LEED®, the credit categories are weighted based on importance as determined by the review committee and industry input. A certain percentage of points are required in each category in order to reduce/avoid “point chasing.” There are five categories where Duro-Last can directly influence points and several other areas where Duro-Last or one of our sister companies can have a somewhat indirect influence.

Section 7.2.2 Heat Island Effect

Points can be obtained for having vegetative roofing or a reflective surface with SRI of 78 or greater on various proportions of the roof deck.

Section 8 Energy

Points can be obtained using either a Performance Design path or a Prescriptive Design Path. Duro-Last can help with section 8.2.3 Power Demand Reduction. Above deck insulation can help with section 8.4.1 Thermal Resistance and Transmittance.

Section 10.1.2 Materials Content Assemblies

Points can be obtained when pre or post-consumer recycled content of an assembly accounts for 1% or more of building materials. Number of points achieved goes up with higher percentages.

Section 10.1.4 Transportation of Processed or Manufactured Materials

Points can be obtained when 1% or more of materials and products used in the building were processed or manufactured within 500 miles or if shipped by rail or water within 1500 miles. The number of points allowed goes up with greater percentages.

Section10.7.1.1 Roofing Membrane Assemblies and Systems (and) Section Flashings

Points can be obtained by installing according to manufacturer’s recommendations and inspecting according to:

  1. ARMA/NRCA Manual for Roof Inspection
  2. SPRI/NRCA Manual for Roof Inspection
  3. SMACNA’s Architectural Sheet Metal Manual

In most instances, by installing a white Duro-Last roof according to our standards and performing the approved inspections, we can help directly with obtaining as many as 16 points and indirectly with several more. When there are as many as 1000 total points, that doesn’t sound like a lot. But there are so many categories and options that no one action or product can have an overwhelming influence.

All in all, the standard was well done, is easy to use and in general is a much better product than LEED which is not a recognized green design standard. When GBI gets the standard consolidated with its online Green Globes it should be even more user-friendly.

Code of the West

In these challenging times, perhaps it may be helpful to turn back to what some might call a simpler time – the time of the Old West. James P. Owen, Wall Street veteran and author, laid out the “Code of the West,” which offers some interesting ideas that we can apply to our business and our careers.

Live each day with courage.

It takes courage to keep heading out into the unknown after rejections and failures. It’s risky, but you need to get up in the morning and keep getting back in the saddle.

Take pride in your work.

Don’t get sloppy. Put out the best service you can, provide the best product you can, and back it up.

Always finish what you start.

A job half done is a job undone.

Do what has to be done.

Sometimes what has to be done is difficult or uncomfortable for us. But if it has to be done to accomplish the goal, just do it.

Be tough, but fair.

Sometimes it’s difficult to come down hard on someone, or to not back down when faced with unreasonable expectations, or to put up with unethical competitors. Always take the high road and stick with sound principals.

When you make a promise, keep it.

There’s no better way to build and maintain credibility than by keeping promises. Trust adds value to what you are selling.

Ride for the brand.

Sit tall in the saddle when you are representing the company. Others will be more interested in what you’re selling if they sense your devotion to it.

Talk less and say more.

If you hear what they are saying you will be able to respond to their needs – for information, service, products.

Remember that some things aren’t for sale.

Don’t sacrifice integrity and honor for short-term gain.

Know where to draw the line.

Featured Project: A New Roof for Leaky SoCal School

In late 2009, during a time when Southern California had received more rain than over the previous four years, the roof on St. Mary’s and All Angels School in Aliso Viejo began to fail and the school was forced to deal with ongoing leaks into classrooms.

Joe Daniels, owner of D7 Consulting, Inc., in Newport Beach and who has a son attending St. Mary’s, was asked to advise the school on a course of action. The staff at D7 has over a hundred years of combined experience in the roofing and waterproofing industry.

D7 reviewed the condition of the roof and determined that a new roof system was in order. The original 2-ply and gravel built-up system had leaks in the flashings and field that persisted even after attempts at repairs were made.

In addition to the leaky roof itself, the St. Mary’s project presented other challenges that the roofing contractor would need to deal with.

One important issue was timing. The leak problem had reached this critical stage just a few weeks prior to the school’s Christmas break. The leadership at St. Mary’s would have to make a quick decision on a new roof that could be delivered prior to, then installed during the short break – a two-three-week window.

The roof would need to be installed quickly, and incorporate a number of flashings for HVAC curbs and other penetrations. The installation would take place during the rainy season and would need to be kept dry to prevent damage to the interior of the building.

Another issue was that most manufacturers would require a tear-off of the existing built-up roof. Not only would this disrupt normal building operations, but would also add to the cost of the project and possibly delay its completion.

Authorized Duro-Last contractor Bligh Pacific Roof Company of Sante Fe Springs, California, was able to install the roofing system during the school’s Christmas break. The roof for St. Mary’s was prefabricated in Duro-Last’s Grants Pass, Oregon, location and included not only the deck membrane sheets but flashings for several HVAC curbs and over 100 other penetrations. The potential installation time was reduced by several days.

“Other roofing products would have required us to do a lot of on-site workmanship to create all the flashings from rolled membrane materials,” Bligh Pacific owner Jay Bligh said. “Because the Duro-Last flashings were made to order at the factory, we could get through those job details really quickly and reduce the total number of construction days that would be necessary. The prefabricated deck sheets and flashings will also help ensure that those areas of the roof will remain watertight for years to come.”

Also, the Duro-Last solution did not involve a complete tear-off of the existing roof, as required by other systems, saving St. Mary’s on the overall cost of the project. The gravel surface was vacuumed off, and the Duro-Last system was installed over the old built-up roof.

Another benefit for St. Mary’s will be energy cost savings. The white Duro-Last membrane exceeds California’s Title 24 building code requirements for roofing system reflectivity and emissivity, which will help the school reduce its energy consumption.

Aerial shot of the completed Duro-Last roofing system for St. Mary's.
A Bligh Pacific technician completes the installation of a Duro-Last custom-fabricated flashing for a St. Mary's skylight.

Duro-Last Contractor Advisory Board Meeting

On Thursday, August 19th & Friday, August 20th the owners and senior managers of Duro-Last® met with the members of the Duro-Last Contractor’s Advisory Board in Chicago. On Thursday, the group watched the Chicago Cubs take on the San Diego Padres from the rooftop of 3639 Sheffield Avenue, located directly across the street from Wrigley Field’s right field wall. The group enjoyed food and drinks while watching the Cubs fail to execute the fundamentals of baseball, including covering home plate.

On Friday morning Duro-Last senior managers updated the Advisory Board on the 2010 sales year to date and corporate goals. Some of the highlights of the meeting included: Tim Hart explaining how and why Duro-Last received the 2010 Oregon Sustainability Award, Keith Gere’s engineering update and proposals for new products, Steve Przybylski’s elaborate and in depth manufacturing update, and Art Gilles’ new product offerings from EXCEPTIONAL® Metals. The contractors, led by Contractor Advisory Board President Michael Faught of Roberts McNutt Inc., then offered their insight and input, including: future opportunities for advertising & marketing including the exploration of a national advertising campaign, how to attract and retain more national accounts, new product offerings, and their desire to see more warranty options in the future.

Everyone at Duro-Last would like to convey their sincere appreciation to the members of the Contractor Advisory Board. My grandfather John Burt, the founder of Duro-Last, always said that he got some of his best ideas from the people who installed the product . . . the contractors! That’s still one of our guiding principles: listening to the customer. The Duro-Last family would also like to extend their thoughts and prayers to George Bock of Mid-Western Commercial Roofers. George was recently involved in a car accident and was unable to attend the meeting; however Michael did a great job of conveying George’s key points. We look forward to see George and all of the members of the Contractor Advisory Board at our next meeting in Orlando, just prior to the 2011 National Sales Seminar.

– Jason Tunney, Executive Vice-President.

Duro-Last Contractor Advisory Board members in attendance

Chairman, Michael Faught, Roberts-McNutt Inc., North Little Rock, AR

Jimmy Breault, Breault Roofing Inc., New Bedford, MA

Allen Clark, Clark Restoration & Custom Roofing, Cropwell, AL

Steve Leslie, Competitive Commercial Roofing, Hood River, OR

Curtis Nicholson, Western Roofing, Golden, CO

John Thurber, All Elements Inc., Rogers, MN

Ted Witbeck, Ted’s Quality Roofing, Coaldale, Alberta

Dave Bridenbaugh, Pro-Tek Exterior Services, Cincinnati, OH

Gene Fowler, Sentry Roofing, Covington, IN

Ken Kelly, Kelly Roofing, Naples, FL

Don LaFerney Jr., LaFerney Inc., Kingsport, TN

Michael W. Morss, M.W. Morss Roofing Inc., Romulus, MI

Stuart Parsons, Parsons Commercial Roofing, Waco, TX

Larry Tombaugh, Tomkat Roofing, Streator, IL

Bob Walcik, Jaco Construction Inc., Clute, TX

Larry Winkler, United Roofing & Sheetmetal, Bryan, TX

Duro-Last contractors Curtis Nicholson, Ken Kelly, and Michael Faught at the Cubs game.
Gene Fowler, Bob Walcik & Dave Bridenbaugh listen as Mike Morss addresses the Contractor Advisory Board.
Michael Faught, Chairman of the Contractor Advisory Board, addresses the meeting.
John Burt's daughter, Kathy Burt Allen, with Mike Morss at the Contractor Advisory Board.

Global Green Expo: A Virtual Treat

I’ve been to plenty of real, in-the-flesh trade shows, all with the common attributes of cheesy attention-getting devices, expensive, overpriced food served by surly staff, achy feet, and staffers who are actually sitting down in their booths (are you kidding me?). In recent years, I’ve managed to avoid attending most industry events (sorry, media reps), but one popped up last week that I couldn’t resist.

Duro-Last was pleased to sponsor the Global Green Expo on August 5, hosted by BNP Media, which publishes the magazines, Sustainable Facility and Environmental Design & Construction, among other titles. This was a live, “virtual” show that was attended through the Internet by over 1200 people from all over.

The “Event Lobby” provided access to an Exhibit Hall with vendor booths, a Resource Center, a Networking Lounge, and an Auditorium, where Duro-Last’s own Drew Ballensky presented the webinar, High-Performance Vinyl Roofing – an Active Asset.

On the whole, it was a good event for us. We had interactions with over 400 people, either in our booth or during our webinar and the subsequent chat session. Lots of folks downloaded materials from the booth and chatted with Duro-Last staffers about a variety of roofing and sustainability topics.

I suspect we’ll be seeing more of this type of thing going forward. The availability of information to show attendees was good and our investment was reasonable, given the number of contacts we received. And we avoided travel and living costs for staffers, who handled their shifts from the comfort of their cozy cubicles – yes, sitting down.

The Global Green Expo is available “on demand” at this link until November 5, 2010.

Duro-Last Booth at Global Green Expo

16th Annual Steak Fry!

On Wednesday, July 28, 2010 the Michigan employees of Duro-Last® Roofing, Plastatech® Engineering, Ltd., EXCEPTIONAL® Metals, Creative Impressions® and Tri-City Vinyl® were treated to an appreciation luncheon of rib eye steaks, baked potatoes, salad, and rolls.

This annual event has taken place at all of our locations every summer for the past 16 years. Over 365 employees were served by the owners of the companies. During the luncheon, employees were able to purchase tickets to take a turn immersing members of senior management in a dunk tank. Over $175.00 was raised, and all proceeds were donated to Hidden Harvest, a Saginaw, Michigan, charity.

All employees were given a chance to “Spin to Win” fun prizes, such as restaurant gift cards, hats, golf shirts, and first aid kits – where everyone walked away a winner. In all, the day turned out to be very successful with cooperative weather and everyone having a great time.

Spin to Win Wheel
Spin to Win Wheel
Dunk Tank
Steak Fry Food Line

Preparing for Hurricanes

Hurricane season officially began on June 1, and although those storms directly affect only a portion of the United States, building and roof preparation lessons can be applied to any areas of the country where severe weather can pop up.

The roof is the most important building component when it comes to weather protection and the most vulnerable during a hurricane event. Proper precautions are recommended to limit damage. If you’re not able to conduct these preparations yourself, don’t hesitate to call in a commercial roofing professional or other construction expert in your area.

Here are a few important things to consider:

Exterior of the Building

Walk the perimeter of building to ensure that any unsecured objects cannot become airborne projectiles. This includes trash cans, signs, trees limbs, and loose building materials. Trees should have all dead or broken branches removed and should be trimmed away from the building to prevent possible fires.


Windows and doors should be inspected for leaks, insect damage and proper sealant. If windows and doors are not equipped with hurricane shutters, these can easily be fabricated from plywood. It’s a good idea to have the plywood pre-cut for fast installation in the event of an upcoming storm.

Perimeter of the Building

Roof edge details should be checked to ensure that they are tight fitting and properly sealed. Corners of the building are the most susceptible to wind damage and additional precautions may be necessary in these areas.


All debris and loose materials should be removed from the roof. Leaf grates, if part of the roofing system, should be cleaned and secured in a manner that keeps them in place during high winds.

HVAC/Rooftop equipment/Other penetrations

Check all sealants on penetrations and terminations. All roof mounted equipment (HVAC units, satellite dishes, antennas, duct work, etc.) should be secured in a manner which will not allow it to be moved easily. If it can be moved by hand it could become displaced in a storm. All service panel doors should be inspected to ensure that they are properly fastened. Any missing fasteners should be replaced.


If civil authorities tell you to evacuate, do it! Buildings and building components that are damaged or destroyed during a severe storm can be replaced. You can’t.

Safety, Safety Everywhere!

I recently read an article in Professional Roofing‘s July edition titled, A Culture of Safety, by Kaylee Alberico. This is a great addition to our series of posts on rooftop safety where we concentrated on three areas of fall hazard control: elimination, prevention, and protection.

This article discusses how different roofing companies train their employees on safety; a common element is that they take a very active role in enforcing safety and getting employee buy-in. It offers great tips to ensure that ever-changing work areas are safe as well as how to keep employees interested in safety.

Safety training for employees at Duro-Last is tailored specifically to job function, but everyone goes through annual training. Content varies from the very basic to intensive, including such areas as environmental, fall prevention, driving, reviewing incidents from the previous year, and changes in laws.

We also have a program to recognize employees as safety milestones have been met. Recently both EXCEPTIONAL® Metals (a division of Duro-Last) and Plastatech® Engineering (a sister company) have reached over 100,000 hours of work without an OSHA recordable accident. These employees were honored with a lunch and recognized for their accomplishment. (See photos below.)

A reduction in recordable accidents directly impacts a company’s bottom line by decreasing workers’ compensation costs, reducing lost production time, and maintaining employees’ well-being. It’s good to know that so many other companies take safety as seriously as we do.

EXCEPTIONAL Metals Luncheon
Plastatech Engineering Luncheon