Duro-Last Finalizing Plans For 2009 National Sales Seminar

Duro-Last Roofing, Inc. will hold its 2009 National Sales Seminar January 25-27 at the Hilton Daytona Beach Ocean Walk Village in Daytona Beach, Florida. This annual event honors authorized Duro-Last roofing contractors for their sales achievements during the previous year, and includes several educational sessions that cover a variety of roofing and business management topics. This year’s Seminar will also feature guest speakers Jim Pancero, Paul Montelongo, and Mark Scharenbroich. All are noted presenters and authors, and have extensive corporate training experience.

The theme of the 2009 Sales Seminar is Above & Beyond, which captures the spirit of Duro-Last’s contractor network. In a year with multiple national economic challenges, many of them in the construction area, our contractors have continued to demonstrate a solid commitment both to Duro-Last sales opportunities and to providing exceptional service to their customers. We take great pride in honoring them at this event.

In recent years, one of the most popular Seminar activities has been the Roofers’ Challenge, in which small contractor installation teams compete against one another to see which team can install a Duro-Last roof the fastest and with the highest quality. To prepare for this event, Duro-Last authorized contractor Damschroder Construction, LLC of Fremont, Ohio, is conducting its own roofer’s challenge. The best Damschroder two-man installation team will receive a free trip to the Duro-Last Sales Seminar to compete against teams from all over the United States. Owner Dave Damschroder clearly takes the Duro-Last Roofers’ Challenge seriously: “We see this as a great opportunity to encourage our installers to realize their important part in the big picture of building customer satisfaction while having a great experience at the Seminar!”

We’re looking forward to seeing Dave, his crew, and hundreds of other Duro-Last contractors in Daytona in January.

Greenbuild 2008

You could say that some vendors were “green” with envy after they saw the rooftop garden and photovoltaic installation photos that were displayed at the Duro-Last booth during the U.S. Green Building Council’s Greenbuild International Conference and Expo, which took place in Boston, November 18-20.

More than 27,000 attendees visited the 700+ exhibitors that filled the Boston Convention & Exhibition Center with a sea of green booths and “sustainability” displays.

According to Drew Ballensky, General Manager at the Duro-Last Sigourney, Iowa Plant, there was a tremendous amount of interest at the Duro-Last booth. Much interest was from rooftop garden manufacturers looking for a waterproofing system to use under their vegetative systems.

“Duro-Last is increasingly becoming the roofing choice under rooftop gardens and solar applications,” he said.

“The high level of interest at the show in vegetative and solar systems drew many people to the DL booth. These visitors were interested in a sustainable membrane system that would complement an investment in environmentally-friendly rooftop garden and PV applications. The Duro-Last Cool Zone® roofing system is a great fit in these situations.”

Other booth visitors were attracted because of the Cool Zone system’s high reflectivity and emissivity levels, which can help building owners save money on cooling costs.

As another successful Greenbuild Expo comes to a close, we look forward to the 2009 event, which will take place November 11-13 in Phoenix, Arizona. Undoubtedly, the interest in green construction and sustainable building practices will continue to grow, and Duro-Last is excited to be a key part of this important trend.

The PVC Advantage

PVC roofing membranes are superior roofing materials for many reasons:

Vinyl is inherently flame resistant

  • Most vinyl membranes will not support a flame when the fire source is removed.
  • High flame resistance can make it easier for PVC roofing systems to attain Class-A fire ratings than for other roofing systems.
  • Combustion, especially incomplete combustion, is a source of many environmental toxins (backyard refuse burning and residential wood burning are two major sources).
  • A roof membrane that doesn’t burn is less likely than a flammable roofing material to emit potentially harmful substances.

PVC membranes are flexible

  • Most PVC membranes are very flexible and can be easily customized to accommodate rooftop variances.
  • Some vinyl roofing systems are custom-made (prefabricated) to fit each building. Customization can reduce the potential for scrap and waste at the job site.

Vinyl membranes are lighter in weight than other roofing systems

  • Vinyl roof membranes typically add very little weight to an existing structure.
  • In a re-roof situation, a PVC roof can often go directly over the existing system. This avoids costly tear-offs, meaning no asphalts, felts or other old roof materials go into landfills.

PVC membranes are heat-weldable

  • PVC membranes can be heat-welded, which produces the strongest and most reliable seams. Reducing the potential for leaks to occur also reduces the possibility for interior dampness and subsequent mold to develop.
  • Some vinyl membranes use two-way venting, which allows the roofing system to “breathe” and can reduce the potential for trapped moisture.

Vinyl roofs can be highly reflective

  • Some vinyl roofs are highly reflective, keeping buildings cooler, reducing energy demand, and helping mitigate urban heat island effects. Cooler cities reduce dependence on limited natural resources.

PVC is highly-resistant to most chemicals

  • Most PVC membranes will provide long-term service in the harsh environments experienced on rooftops.
  • Many vinyl roofs are still functioning after more than 30 years of service. A longer-lasting roof means less frequent roof replacements over the life of a building. A building lasting 100 years may go through 8-10 “Type-X” roofs, but only 3-4 vinyl roofs.

Vinyl is easily recycled

  • During the production of some PVC roofing systems, there is virtually no waste because fabrication scrap is reground and re-used in the roofing system or other building components.
  • Unlike many other roofing materials, vinyl membranes can be recycled at the end of their lives on the rooftop.

When selecting a roofing system, remember that PVC membranes are your best choice.

Faces of Duro-Last: Scott D. Franklin

Scott D. Franklin - National Architectural Services
Scott D. Franklin - National Architectural Services

Scott D. Franklin joined the Duro-Last sales team in June of 2008, focusing on National Architectural Services. He is responsible for developing opportunities with architectural firms for Duro-Last contractors and sales representatives, and assisting architects in creating CAD drawings and specifications in order to specify the Duro-Last roofing system for their projects. He works closely with both the TXMAS (Texas) and CMAS (California) state purchasing programs, which qualify manufacturers such as Duro-Last to be specified for school and municipality roofing projects.

“Through former positions, I have a lot of contacts in the TXMAS and CMAS programs, which will hopefully open some doors for Duro-Last,” said Scott.

As a matter of fact, Scott is in the process of earning a contracting license in California in order to help Duro-Last get specified on more educational and governmental roofing projects. He is also partnering with Duro-Last Vice President of Western Operations, Tim Hart, to develop more roofing opportunities in the Los Angeles area.

“I really enjoy doing what I do best – working with people to find solutions to their problems,” he noted.

Scott and Tim are also trying to organize a formal catastrophe-response program that would help businesses that have Duro-Last roofs receive immediate assistance following any major disaster that affects their roof. He has worked extensively with the U.S. Navy and Wal-Mart Corporation on their respective programs.

Scott was formerly self-employed as a Roof Consultant in Celina, Texas. He also worked as a consultant/expert witness at Four T Partnership/Forensic Investigation & Consulting in Dallas as well as in sales at Owens Corning in Los Angeles.

He earned a bachelor’s degree in marketing from Harding University.

Scott resides in Celina with his wife, Holly, and their two sons, Tanner, a sophomore in high school, and Trevor, a sixth grader. His two older sons, Tyler, 20, and Troy, 18, attend the University of North Texas in Denton.

So what does Scott enjoy about working at Duro-Last?

“The great thing about Duro-Last is, we have already done the hard part and developed long-lasting relationships with our contractors,” he said. “Plus, Duro-Last has been in the roofing business for a long time and figured out what’s important – consistency and credibility.”

“There are huge opportunities for Duro-Last with architects, specifiers, and roofing consultants, and I am looking forward to helping our sales team build those relationships,” he concluded.


Project of the Month: Consumers Energy Training Facility, Marshall, Michigan

The Consumers Energy Training Facility in Marshall, Michigan is protected by nearly 30,000 square feet of Duro-Last’s single-ply PVC roofing system.

The white Duro-Last roofing system has helped this facility meet the U.S. Green Building Council’s LEED® requirements in several ways. Its high reflectivity and emissivity qualities can help reduce the energy required for cooling buildings. The roofing system for Consumers Energy was manufactured at the Duro-Last facility in Saginaw, Michigan, which lowers transportation mileage and costs. Duro-Last’s custom prefabrication reduces on-site waste produced during the installation; scrap that is produced may be returned to Duro-Last for recycling into other construction products (Duro-Last also recycles manufacturing scrap). Unlike other roofing materials, the Duro-Last membrane is also recyclable at the end of its useful roofing life.

Authorized Duro-Last contractor Superior Services RSH, Inc. of Lansing, Michigan performed the Consumers Energy installation. Pumford Construction of Saginaw, Michigan was the Design Build Contractor on the project, with In-House Architect, Brian Swedorski, AIA, LEED AP, being responsible for the building design.

“Consumers Energy’s choice in using the Duro-Last roofing system makes a strong environmental statement, and we’re proud to be an important part of it,” said Steve Ruth, Vice President of Sales at Duro-Last. “The fact that the Duro-Last roofing system has been installed on the training facility reinforces their commitment to saving energy and promoting an environmentally-friendly facility.”

The Duro-Last roofing system complements many other sustainable building features that were incorporated into the training facility’s design such as low-water plumbing fixtures; skylights in 75% of the occupied space; recycled denim insulation; a state-of-the-art air filtration system; and a computerized lighting system to control electrical usage. Furthermore, much of the materialfrom the previous building was recycled, and paving material was crushed and used as on-site fill.

“It’s amazing to see all the sustainable features that were integrated into the training facility’s design by Pumford Construction,” said Dave Bradke, Director of Sales at Superior Services. “It’s also nice to see the Duro-Last roofing system getting more attention for its energy-efficient qualities. As our society continues to lean towards products that do not negatively affect our earth, I’m sure more building owners will choose Duro-Last to protect their facilities and the environment.”


No “Greenwashing” With AIA

The American Institute of Architects recognizes that sustainable design has become an integral part of the design community. Beginning January 1, 2009 the AIA will require all members to complete four hours of sustainable design training. The four sustainable design hours will be included as part of the eight hour health, safety and welfare (HSW) requirement.

To qualify as sustainable design learning units, course content must meet four thresholds:

1. It must address the AIA definition of sustainability.

2. It must be a structured (third party) program (i.e. no self-study).

3. At least 75% of program content must qualify as HSW.

4. Its primary purpose must address at least one of the AIA Committee on the

Environment Top Measures of Sustainable Design and Performance Metrics.

Because we have always tried to offer training that addresses current and future needs of the industry, Duro-Last already offers three courses that meet the AIA requirements.

The AIA is also concerned with “greenwashing” – the overuse of words such as “green” or “sustainable.” So, after January 1, 2009 new or on-going programs will require pre-approval by AIA in order to use these and similar words in the title of a program.

When the AIA provides additional guidelines, be assured that Duro-Last will make the proper modifications to program titles and will appropriately register our on-going programs so that our architectural customers can receive proper credit.

Factors To Consider When Purchasing A Roofing System: Quality

You must consider many factors when your roof needs to be replaced or when you are constructing a building that requires a new roof: Price. Quality of the product being installed. Prefabrication. Installation disruptions. Ease of maintenance. Performance. Environmental impact. Life-cycle costs, and so on. It is crucial to review all of these aspects in order to make the wisest roofing choice and get the best long-term value for your investment.

This is the second in a series of posts that will discuss the issues involved in purchasing a roofing system.

Quality of the product being installed

Obviously, every building owner wants high-quality materials used on his/her building. When choosing a roofing system, it is very important to research the resources that are used to manufacture the finished product.

Most roofing manufacturers include product information on their web sites, where you can research the materials used in the production of their roofing systems. This knowledge can affect other valuable decision-making options.

For example, the makeup of a thermoplastic single-ply roofing system helps to create its reflective qualities, which impact how much a building owner can save on energy costs. Remember: the higher the reflectivity and emissivity qualities of the roofing membrane, the more you will likely save on energy costs during the summer months.

Additionally, the composition of the roofing system will determine how durable it will be as well as its ability to resist fire, chemicals, punctures, high winds, and weather extremes.

Many of these properties will be important, depending on the geographical location of your building. For instance, buildings in some parts of the United States experience “thermal shock” due to wide temperature extremes. Some roofing systems are more flexible than others, and are capable of expanding and contracting with temperature changes without jeopardizing the performance of the roofing system.

Some single-ply roofing manufacturers promote the idea that when it comes to performance, “thicker” means “better.” However, roofing system performance is based on several factors, including product composition, reinforcement, and thickness. Evaluate these criteria before you select your new roofing system:

Film formulation determines the flexibility of the membrane and its ability to resist crazing and cracking over time and to protect against ultraviolet (UV) radiation.

Membrane thickness provides protection from water, snow, and ice.

Reinforcement provided by the scrim layer is the source of the membrane’s strength. The scrim protects against natural elements such as wind and hail, and from human activities that can cause punctures and tears. Reinforcement also gives dimensional stability to the membrane and strength against building movement.

Beside the product itself, a high-quality roofing system application is dependent on the experience and skills of the crew installing it. You can have the best roofing system available, but if the crew is inexperienced, rushed, or not detail-oriented, that system could be installed incorrectly and potential problems could arise. Before making a new roofing system investment, thoroughly investigate the contractor and crew who will be installing it.

Lastly, the quality of the roofing product itself is important, but so is the support you receive from the manufacturer. Some manufacturers stand behind their systems with strong warranties that may, for example, include coverage against ponding water and consequential damages. Solid warranty protection is a must when purchasing a roofing system, and is an indication of the confidence the manufacturer has in the quality of its roofing product.

In our third installment of Factors To Consider When Purchasing A Roofing System, we will discuss the benefits of “prefabrication” in a roofing system.

The Energy Savings Quest Takes On A New Intensity

Issued in 1999, Executive Order 13123 established a mandate for federal agencies to reduce energy consumption 30 percent by 2005 and 35 percent by 2010. It also stated that agencies must use ENERGY STAR® products when available and must use life-cycle and energy cost analyses when selecting products. In January of 2007 that Executive Order was revoked by President Bush and replaced with Executive Order 13423.

Executive Order 13423 is intended to strengthen federal environmental, energy, and transportation management. This Order not only addresses energy usage but also emphasizes use of sustainable environmental practices and improved transportation management.

The Executive Order stipulates that at least half the required renewable energy consumed must come from new renewable sources. Other key goals can be met, in part, through the use of PVC (vinyl) roofing systems:

1. Agencies must reduce energy intensity (energy consumption per square foot of building space) by 3 percent annually through 2015 or 30 percent by 2015 relative to 2003.

– Highly-reflective vinyl roofing systems can reduce a building’s cooling load and energy consumption.

2. When acquiring goods and services, agencies must utilize sustainable environmental practices, including the use of products with traits such as energy efficiency, water efficiency and recycled content.

– PVC roofing systems typically require less energy to manufacture than other types of systems. In addition, the production of vinyl roofing membrane often includes the recycling of manufacturing scrap.

3. Agencies must reduce the quantity of toxic and hazardous chemicals and materials used, and divert materials from solid waste disposal when possible.

– PVC roofing systems can be mechanically-attached, eliminating hazardous chemicals from the installation process. In addition, vinyl systems have a proven history of recyclability at the end of their roofing lives; some PVC roofing manufacturers – including Duro-Last – have established programs to recycle post-consumer roofing systems.

It’s October – Will Your Roof Survive The Winter?

If your commercial building is in need of a new roof, there is still plenty of good weather to complete the process. Often, the need for a new roof is forgotten during the drier summer months, but as the end of the year approaches and cooler, wetter weather sets in, building owners and managers should consider whether their roofs will be able to outlast another winter.

Now is the perfect time to evaluate the integrity of your roofing system. In the fall, leaves, branches, and debris often collect on a roof and clog drains and vents, causing water to pond and possibly damage the roof. It’s a good idea to take a roofing expert – perhaps a local contractor you can trust (get references) – up on the roof to help you determine whether to repair or replace it.

If you decide to replace your roof, the Duro-Last roofing system is formulated so it can be installed with top-quality results during the marginal weather that affects much of the country in the last quarter of the year. A Duro-Last installation does not require a specific daytime temperature range, and is not affected by humidity variations.

If you need a contractor, we have relationships with local roofers across North America. If you are already working with a roofing contractor on a new Duro-Last installation you still have plenty of time to complete the process and get the roof installed before the arrival of harsher weather in the first quarter of the year.

Performing a little rooftop “due diligence” now could prevent the formation of a bucket brigade inside your building next spring.<-->

Welcome to the Duro-Last Roofing Blog

We’re excited about this new way to keep in touch with our customers and the commercial building and construction market as a whole.

With more than 30 years of manufacturing the “World’s Best Roof”® behind us, we feel we have some nuggets of wisdom to share. We will regularly post articles about industry issues and trends, as well as highlight some of the goings-on here at Duro-Last.

We also believe that we should always be in learning mode, and to that end we invite your comments. Thank you for your participation!