Don’t Be Afraid to Say “Merry Christmas”



It’s all right to say “Merry Christmas”.  Yes, Christmas is still a Christian holiday that celebrates the birth of the savior, Jesus Christ.  You should not be afraid to say that to your friends or acknowledge that in public.  As a matter of fact, Christians are encouraged to spread the good news of Jesus Christ.  If you’re not a Christian or you don’t believe in Jesus Christ as the savior, I’m going to go out on a limb and guess that if you’ve lived anywhere in America in the last year or so, that you’ve heard of this fellow named Jesus Christ and that a lot of people believe that he is the son of God and that he was sent to this Earth to die for their sins.  Kind of a neat concept, even if it does sound a little far-fetched to a non-believer.  If you don’t believe this, you have the absolute right to say so.  The great thing about this country is that there isn’t any punishment for you for not believing and there isn’t any punishment for the merry well-wisher either.  We’re free to express our beliefs here.  But Christmas isn’t about freedom.  It’s about hope.  Hope is good.  We need hope.  Hope for a better world.  Hope for an end to hunger.  Hope for peace.

We HOPE that you and your family have a MERRY CHRISTMAS and we HOPE that you have a HAPPY, HEALTHY & SUCCESSFUL NEW YEAR.


–          Jason Tunney, Shawn Sny and the Duro-Last® Board of Directors

What To Do With That Old Metal Roof?

Metal roofing dates back to about 1000 B.C. when a temple in Jerusalem was built with a copper roof. Later on in human history, metal roofs caught on in certain parts of the world, like the Virgin Islands, and were effective for several reasons. They were strong enough to resist earthquakes, dramatic heat, and tropical hurricane winds. They also had an appealing look to them, which as we know, is very important in the design of structures.

Most people don’t know that there are really two types of standing seam metal roofs: architectural and structural. Architectural are those you can see from the ground. They are aesthetic in design and intended to look good on the building.

Architectural Standing Seam Roof

Structural standing seam roofs are flat/low-sloped roof decks that are intended to be more functional than aesthetic.

Structural Standing Seam Roof, Before and After Duro-Shield Metal Retrofit Installation

Modern metal roofs are among some of the most practical and long lasting available. They offer great security and protection to the building, and they are usually a reliable and worry free long-term choice. However time catches up with everything and rusted roof decks and leaks may start to compromise the building’s integrity.

With over 60 billion square feet of metal roofing in place in the United States and two billion more installed each year, that adds up to a lot of leaks – and a lot of money spent fighting them. When the integrity of the structural metal roof deteriorates, membrane retrofit solutions can provide a better option than replacing the metal roof or continuing to repair it. Membrane retrofits are a cost-effective, single-ply roofing solution that can usually be installed directly over existing metal roofs.


Duro-Shield Metal Retrofit Roofing System

We offer the Duro-Shield Metal Retrofit Roofing System to protect the building against rain, temperature changes, interior drips, ice build-up, as well as rust and corrosion. Our prefabricated membrane is custom designed to fit the metal roof exactly, and is assembled in our factory, eliminating 80-85% of rooftop installation labor. This solution keeps Mother Nature outside, while your inventory, equipment, and workers stay safe and dry inside.

2012 National Sales Seminar: An Event that Went “Beyond Boundaries!”

As we like to say, it’s the best three days in the roofing industry. Over 800 guests representing almost 200 roofing companies attended the Duro-Last National Sales Seminar, held in Clearwater Beach, Florida, January 29-31.

Our jam-packed agenda included general session presentations on our new Duro-Guard™ insulation product line, our re-vamped warranty program (we now offer 16), and updates to our marketing and sales activities. We were pleased to welcome featured speakers Robert Stevenson and Larry Winget to our general sessions as well.

Breakout sessions covered a variety of topics, ranging from business growth, to rooftop solar installations, to new EXCEPTIONAL® Metals product developments.

At our awards banquet, we were honored to present Parsons Commercial Roofing of Waco, Texas, with their sixth consecutive Contractor of the Year award. Congratulations Stuart Parsons and company!

In between, we managed to squeeze in some recreational activities, including our annual golf outing, beach olympics, a fishing trip in the Gulf, and our closing night, pirate-themed farewell extravaganza.

We chose our theme – “Beyond Boundaries” – because we’re proud of our history of breaking the barriers set by others in the roofing industry. Innovation, product portfolio, warranties – plus the roofing contractors that install Duro-Last products. Put them all together, and it’s not just good, not just great, it’s the best combination in the business!

We thank all our contractors for making the 2012 National Sales Seminar a terrific event, and we’re looking forward to seeing everyone at next year’s Seminar at the Manchester Hyatt in San Diego, January 27-29.

Closing Down the 2012 National Sales Seminar On Stage with the Pink Flamingos! (Click to enlarge.)

Wishing you a very Merry Christmas

You wouldn’t know it by the signs of the winter we have been experiencing this year in Michigan, but Christmas is just a few days away. Last week we had a sunny day that was just about 50°, not typical for us Michiganders. We are used to clouds, cold, wind, and snow – lots of snow.

We may not be celebrating a “white” Christmas, but we are celebrating a successful year manufacturing “white” roofs at Duro-Last®. As the year ends, we have many things to be grateful for. We are so fortunate to have such great customers, some that have been with us for over 30 years. We are thankful for their loyalty and congratulate them on their success in 2011. We truly treasure the relationships we enjoy with our customers and our employees who manufacture, sell, and support the “World’s Best Roof”®.

We wish you a Merry Christmas and much success in the New Year from the Duro-Last Board of Directors.

The Green Schoolhouse Series

Between 1950 and 2000, there was an unprecedented student population boom and school districts erected thousands of portable classrooms.

There are now more than 300,000 trailer-like portables in use at K-12 schools across the nation, many of which have been in place for 30 to 40 years. They have served well beyond their expected lifespan.

Funded entirely through corporate partnerships, in-kind donations, and charitable contributions, the Green Schoolhouse Series is a unique collaboration bringing together corporations, foundations, school districts, municipalities, communities, media outlets, and volunteers to build high-performance, environmentally sustainable, LEED-Platinum designed Green Schoolhouses at Title 1, low-income public schools. Every Green Schoolhouse replaces four to ten aging portables with a permanent, multipurpose facility, ranging in size from 6,000 to 15,000 square feet.

Duro-Last is proud to be a partner with the Green Schoolhouse Series in the inaugural project, the Safari Schoolhouse, built at Roadrunner Elementary School in Phoenix, Arizona. Duro-Last will be contributing roofing materials to assist in building a healthy, high-performance school.

Ground breaking on this first school is scheduled for the end of November and Duro-Last Marketing Communications Director, Fred Sitter, will be there. Watch in the coming weeks for a follow up article with photos from the event.

Why Photovoltaic? Why Now?

Photovoltaic (PV) systems have been around for a while now, but the growth of rooftop PV installations has increased dramatically over the past few years. What is causing this surge?

There are many reasons PV systems make sense now and for the future. Energy costs will continue to escalate, and supply will continue to be chased by demand. Expanding the use of renewable energy sources such as PV can help meet some of the demand and relieve some of the cost pressures on electricity.

Rooftops are a good place to locate PV systems because they are typically little used and are free from obstructions that can hamper PV performance. Utilizing rooftops can also reduce land use, making it available for other purposes, or simply as green space.

PV is a clean, unobtrusive energy source, meaning that it does not pollute while it produces energy; eliminating the environmental issues associated with many other forms of electricity generation. The question arises as to whether the net benefits from PV electrical generation outweigh the monetary and environmental costs associated with production, installation, and disposal of a PV system. That analysis has not been done, but it could prove interesting.

Incentives from federal, state, and local governments and from utility companies can ease the financial burden of an investment in PV, plus encourage its introduction and the development of more cost competitive PV technologies. A good source of information on incentives is the Database of State Incentives for Renewables and Efficiency at

Increased use of PV can help reduce some dependence on foreign sources of fuel, leading to less potential for hardship due to supply disruptions.


While improving energy efficiency in buildings is essential (by way of reflective coatings, better insulation, high efficiency windows, day lighting, etc.), it cannot be the only component in pursuing Zero Net Energy Building design. Sources of renewable energy are necessary to supplement conventional sources.

Finally, as the cost of conventional energy sources goes up and availability goes down, the cost of solar electrical production is approaching parity with most conventional sources.

PV systems can be expected to last 20 years or more, so they should be paired with a roof system that doesn’t require much routine maintenance and has a similar lifetime.

Flying into Saginaw? Keep Your Eyes Peeled!

Some months ago, we featured a rooftop lettering project installed by Ed Rutherford Roofing of Palmyra, Missouri, at Lindenwood University. Since then, we have produced lettering and logos for several other jobs around the country, but the roof on our own HQ location remained unbranded. I am pleased to report that we in Saginaw are no longer the unshod cobbler’s children, as the photo here will confirm. A logo pattern made from our gray membrane was recently heat welded to the Duro-Last roof on the building. The lettering, made by Duro-Last sister company Tri-City Vinyl, measures 102 feet high by 240 feet wide.

Duro-Last’s ability to do this kind of project is unique in the roofing industry. If you have a building near an airport and you would like to promote your business to the jet set, give our sales department a call at 800-248-0280.

2012 National Sales Seminar Scheduled For Clearwater Beach

The 2012 Duro-Last National Sales Seminar will be held January 29-31, 2012 at the Hilton Clearwater Beach (Florida) Resort. Our theme will be “Beyond Boundaries,” and we are excited about hosting the world’s best roofing contractors for three days of learning, sharing, and celebrating.

An information and registration package is being prepared for mailing to all authorized Duro-Last contractors, and we will soon have more details available on the Duro-Last web site. Stay tuned!

Duro-Last Donates Truck for Joplin Relief Efforts

On Thursday, May 26, Duro-Last Director of Accounting Debbie Bierlien saw a story on a local TV station about a church in Clio, Michigan, that was collecting items for the victims of the tornado that devastated Joplin, Missouri. The church had collected so much, that they were in need of a semi-trailer to transport the items to Joplin. Debbie brought the opportunity to Duro-Last management, who immediately authorized the use of the truck, fuel, and driver Jay Verbeke for the trip. In addition, Duro-Last employees donated clothing, water, diapers, and other necessities. After loading to about half full in Clio, the truck stopped at another church in Bryan, Ohio, and was filled to capacity. The truck arrived in Joplin on Saturday, May 28.

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Pam Lotter, who coordinated the effort for the Clio Community Church of God, is planning to make another trip soon. Food items are most in need, as well as gift cards for national grocery and pharmacy chains. Pam can be reached at the church at 810-686-5394 or via cell phone at 810-210-1158.

Pam Lotter and Duro-Last Communications Director Fred Sitter

Dick Fricklas and Jerry Teitsma Visit Duro-Last

On Wednesday, May 11, Duro-Last was pleased to host roofing industry luminaries Dick Fricklas and Jerry Teitsma at our corporate headquarters in Saginaw, Michigan. Dick and Jerry came as part of a plant tour arranged by Duro-Last independent sales representative Tom Allen of Aurora, Colorado.

Dick and Jerry are esteemed throughout the roofing industry as reliable and informed resources, and they make it a point to keep abreast of manufacturing trends and other roofing industry developments. From all indications, both gentlemen were impressed with the production capabilities and attention to detail in Duro-Last’s manufacturing operation.

Dick Fricklas is an educator and author. Before retiring from full-time employment, Fricklas was technical director at the Roofing Industry Educational Institute (RIEI), which is no longer in operation. He co-authored the Manual of Low-Slope Roof Systems, considered one of the most important reference books in the commercial roofing industry.

Jerry Teitsma, a roofing and waterproofing consultant, was the Director of Educational Services for the Roof Consultants Institute from 2001 to 2010. He is currently the Assistant to the Director of Educational Services.

Duro-Last President, Tom Hollingsworth; Dick Fricklas; Duro-Last Vice President of Sales and Marketing, Steve Ruth; Jerry Teitsma