Roofing Industry Magazines: Part 1

There are lots of building and construction industry publications out there, and seemingly more being introduced monthly. Although the list might appear to be endless between print and online media opportunities, I have compiled some of the publications that Duro-Last has been involved with to some degree in recent years because of their connection to the commercial roofing industry. Below is a small description of each – mostly taken from each magazine’s own materials – as well as a link to each website. We’ll include about half of the pubs in this post and the rest in a subsequent post.

Architectural West Magazine

The Magazine of the Western Architect and Specifier, is published six times per year. Written for the building professional concerned with design, specification, and application of building products in the West.

Building Design & Construction

“Inspiring the Building team,” BD&C is an advocate for the integrated building team: AEC professionals working together to meet the needs of their clients and the people who use their client’s buildings.

Building Operating Management

BOM is a magazine for the building owner/facility executive, providing coverage for building owners and facility executives who control the nation’s largest commercial and institutional properties.

Buildings Magazine

This monthly publication offers readers information on the development, construction, modernization, management and operation of buildings, as well as the products and services needed to support such facilities.

Commercial Buildings Products

CBP grounds its editorial content in new-product information that is delivered to decision makers who are involved in the brand selection and purchase of applicable products.


Eco-Structure magazine delivers practical information and real-world examples of green building to architects, builders, interior designers, and others interested in the green-building industry. By focusing on particular green residential and commercial projects, as well as gaining “perspectives” from industry leaders, the publication strives to improve the built industry through education and design.

Environmental Design + Construction

ED+C is dedicated to efficient and sustainable design and construction. Since 1997, ED+C has supported, and will continue to support, the progressive architect, designer, specifying engineer and building developer to enhance the sustainability of new and existing buildings.


Interface is a technical/trade publication of The Institute of Roofing, Waterproofing, and Building Envelope Professionals (RCI). It is published eleven times a year. Interface provides readers with technical articles and papers, and timely coverage of industry news and events. It is the intent of RCI that Interface educate and inform all segments of the roofing industry, establish a common ground for discussion, and provide a forum for the exchange of ideas and technical knowledge.

Green Globes® Is Now An ANSI Standard

In April, the Green Building Initiative received word that its Green Globes® green design guideline was approved as an American National Standard. The new standard is not yet part of Green Globes’ online system, but it will be in the future. It is set up as a tool to assess the designer’s plans rather than to instruct in green design. There are four achievement levels: Level 1 is 35%-54% of the total points, Level 2 is 55%-69%, Level 3 is 70%-84% and level 4 is 85-100%. Achievement levels are based on percentage rather than number of points to allow for a difference in the points total in the event there are “non-applicable” circumstances; e.g. there are no oil fired burners on site, or local codes override certain criterion.

As compared to LEED®, the credit categories are weighted based on importance as determined by the review committee and industry input. A certain percentage of points are required in each category in order to reduce/avoid “point chasing.” There are five categories where Duro-Last can directly influence points and several other areas where Duro-Last or one of our sister companies can have a somewhat indirect influence.

Section 7.2.2 Heat Island Effect

Points can be obtained for having vegetative roofing or a reflective surface with SRI of 78 or greater on various proportions of the roof deck.

Section 8 Energy

Points can be obtained using either a Performance Design path or a Prescriptive Design Path. Duro-Last can help with section 8.2.3 Power Demand Reduction. Above deck insulation can help with section 8.4.1 Thermal Resistance and Transmittance.

Section 10.1.2 Materials Content Assemblies

Points can be obtained when pre or post-consumer recycled content of an assembly accounts for 1% or more of building materials. Number of points achieved goes up with higher percentages.

Section 10.1.4 Transportation of Processed or Manufactured Materials

Points can be obtained when 1% or more of materials and products used in the building were processed or manufactured within 500 miles or if shipped by rail or water within 1500 miles. The number of points allowed goes up with greater percentages.

Section10.7.1.1 Roofing Membrane Assemblies and Systems (and) Section Flashings

Points can be obtained by installing according to manufacturer’s recommendations and inspecting according to:

  1. ARMA/NRCA Manual for Roof Inspection
  2. SPRI/NRCA Manual for Roof Inspection
  3. SMACNA’s Architectural Sheet Metal Manual

In most instances, by installing a white Duro-Last roof according to our standards and performing the approved inspections, we can help directly with obtaining as many as 16 points and indirectly with several more. When there are as many as 1000 total points, that doesn’t sound like a lot. But there are so many categories and options that no one action or product can have an overwhelming influence.

All in all, the standard was well done, is easy to use and in general is a much better product than LEED which is not a recognized green design standard. When GBI gets the standard consolidated with its online Green Globes it should be even more user-friendly.

Global Green Expo: A Virtual Treat

I’ve been to plenty of real, in-the-flesh trade shows, all with the common attributes of cheesy attention-getting devices, expensive, overpriced food served by surly staff, achy feet, and staffers who are actually sitting down in their booths (are you kidding me?). In recent years, I’ve managed to avoid attending most industry events (sorry, media reps), but one popped up last week that I couldn’t resist.

Duro-Last was pleased to sponsor the Global Green Expo on August 5, hosted by BNP Media, which publishes the magazines, Sustainable Facility and Environmental Design & Construction, among other titles. This was a live, “virtual” show that was attended through the Internet by over 1200 people from all over.

The “Event Lobby” provided access to an Exhibit Hall with vendor booths, a Resource Center, a Networking Lounge, and an Auditorium, where Duro-Last’s own Drew Ballensky presented the webinar, High-Performance Vinyl Roofing – an Active Asset.

On the whole, it was a good event for us. We had interactions with over 400 people, either in our booth or during our webinar and the subsequent chat session. Lots of folks downloaded materials from the booth and chatted with Duro-Last staffers about a variety of roofing and sustainability topics.

I suspect we’ll be seeing more of this type of thing going forward. The availability of information to show attendees was good and our investment was reasonable, given the number of contacts we received. And we avoided travel and living costs for staffers, who handled their shifts from the comfort of their cozy cubicles – yes, sitting down.

The Global Green Expo is available “on demand” at this link until November 5, 2010.

Duro-Last Booth at Global Green Expo

Western Roofing Expo 2010

The 36th annual Western Roofing Expo was held at the Paris-Las Vegas Hotel & Casino from June 20th – June 23rd. The trade show had good attendance and the Duro-Last booth was manned by Tim Hart, Vice President of West Coast Operations, Marty Krolikowski, Rocky Mountain Regional Sales Manager, Alan Mullins, Rocky Mountain Sales Coordinator, Scott Franklin, Duro-Last Sales Representative for Los Angeles, and me. It was good to see all of the Duro-Last contractors and Independent Sales Representatives who attended.

With over 150 exhibitors and almost 3,000 attendees, the show is a great way to catch up with many of our existing contractors and see what our competitors are promoting. One topic of discussion on the show floor was the acquisition of Bradco Supply Corp. by ABC Supply Co. Inc. Although this does not affect Duro-Last directly, it is always good to know what is going on the building and construction industry.

Attendees were optimistic of the year to come and we heard a lot about roofing activity in the works. This is good news to everyone that has been affected by the economic downturn. Another buzz on the show floor was about solar. This continues to be a growing trend in commercial buildings and we were able to discuss the fact that our roofing system is Solar-Ready™ and ideal for any commercial rooftop solar application.

In addition to staffing the booth, the Duro-Last crew attended several informational sessions that were offered before the show room floors opened. One in particular was given by Mark Guy from Building Envelope Technology & Research, and Rick Olsen from Tile Roofing Institute, tiled; How the 2009 IBC Affects You and the Roofing Industry. This provided an overview of the roofing-related changes to the 2006 edition of the International Building Code, International Plumbing Code, and International Residential Code.

Next year’s expo will be at the Peppermill Resort & Casino in Reno, Nevada.

If you have any photos or stories you would like to share about your experiences at the Western Roofing Expo please post them here.

Will Climategate Freeze Up Cool Roofing Sales?

In case you haven’t seen it in the news recently, another conspiracy and cover-up has been discovered and is being referred to as “Climategate.” It seems there has been some manipulation of the database of historical temperature data that has been used to support the concept of global warming. A string of emails between scientists has been uncovered that indicates there has been some manipulation and/or deletion of data that did not support global warming theories, bringing into question the validity of graphs and studies that suggest the earth is warming because of human activities.

So what does this have to do with cool roofing? Can cool roofing really influence global climate? Energy Secretary Steven Chu thinks so. Some studies have shown that cool roofing can indeed help reduce urban heat islands. This may be true, but given the recent buzz noted above, is the data in those studies also suspect?

There may be some influence on urban heat islands from cool roofs, but the real and practical proven influence cool roofing has is on energy usage. Science isn’t even necessary to prove to building owners that cool roofing reduces air conditioning needs. All that a building owner needs to do is open his or her July utility bill.

Savings in summer electricity use for air conditioning is real, and even if there is some heating penalty (the idea that white roofs will prevent a building from warming up in winter), that penalty is almost always less than the benefits from reduced cooling loads.

Made to Move: Single ply roofing systems provide strong defense against leaks

By Dana Howell

Damschroder Roofing LLC

This article is reprinted with permission from Properties Magazine.

Does your building have a flat roof that has been a constant problem? Do you find yourself making what seems to be never ending repairs to your flat roof? Are you convinced that there is no flat roof out there that doesn’t leak? Do you find yourself asking the question why would anyone construct a building with a flat roof? All these questions/concerns are legitimate flat roof questions.

Let’s start at the beginning. Why would you build a structure with a flat roof? There are actually many reasons, but the main reason is space. A flat roof supported by columns gives you a much larger floor plan, typically seen in banquet halls, strip malls and warehouses.

Now we understand one reason these structures are built, but what causes them to be a constant problem keeping them from leaking? Again, there are many factors, but at this time I would like to focus on just one: movement. Any time you have temperatures that fluctuate as they do in the Midwest, you will experience movement. With this being said, if your flat roof is not able to withstand movement you experience failure. This is why splitting and cracking can often be seen.

A great solution to this problem was the invention of single ply roofing. Single ply roofs are roofs that protect a building through one layer of roofing membrane as opposed to the old multi-layers of tar felt and gravel. Two popular types of single ply roofing in our region include rubber (EPDM) and roofing materials containing plastic compounds such as PVC’s (Poly Vinyl Chloride). These membranes are able to move more freely to take on the expansion and contraction often seen in large buildings.

The trend in flat roofing is clearly moving toward the single ply roofing systems over the multiple ply. Single ply roofing has been on the increase for many years while multiple ply roofs have been seeing a significant decrease in the market shard of flat roofing.

Rubber was the dominant single ply during the 1960s through the mid 1980s. Rubber is installed several different ways. Some are installed by overlapping the sheets of rubber and covering them with river rock called ballast. Others are glued or screwed to the deck. The seams are then glued together with the hope of providing a long lasting water proofing solution. The major problem associated with rubber roofs is de-lamination. De-lamination is the breaking down of the glue or adhesive that holds the sheets of rubber together.

Heat welded roofs are made of plastic compounds such as PVC. Heat welded roofing systems are the fastest growing portion of the single ply roofing industry. The welding together of PVC sheets at the seams provides a permanent and stronger bond than glues or tapes. The Duro-last Corporation in Saginaw, Michigan actually pre-welds sheets of membrane up to 2,500 square feet in their factory, thus most of the seams of a deck sheet are welded under ideal conditions.

For more information, call Damschroder Roofing LLC at 888-307-2785 or visit

How to Find a Reputable Roofing Contractor

The answer may not be as hard as you think. Here are a few possibilities to consider:

  1. Check the telephone directory’s yellow pages. Browse the “roofing” section for the names of local people you can call for an estimate. Sometimes the ads will have specific information about the person, such as location, hours of operation, whether they accept credit card payments, and whether they provide free estimates. Call two or three contractors, so you can have a better chance to hire the right contractor for the job.
  2. Contact the Better Business Bureau. While this organization will not provide a list of names for you to call, it can give you an indication of someone’s response to complaints so that you get an idea of his or her character and reputation.
  3. Contact local roofer-related organizations. There may be roofer or construction groups in your area that can tell you what to look for in a roofing contractor, and perhaps recommend a few names.
  4. Ask building supply stores. Often they keep a list of roofers they recommend to pass along to people who are looking for consulting or hands-on help with building projects.
  5. Building companies and roofing contractors increasingly have a web presence. A good contractor web site will have photos of projects they’ve done as well as testimonials from satisfied customers.
  6. Ask for referrals. Wherever you get the name of a possible roofer for your project, follow up by contacting his references. You may even want to take a glance at the contractor’s workmanship on previous projects, if the building owner will allow access to the roof.
  7. Pay in portions. Never pay in full for a roofing job before completion of the project. You can pay a portion if you really want to, but agree to this with the contractor up front.

According to the National Roofing Contractors Association most rooftop problems are caused by installation workmanship, not material failure. Your roofing system is certainly the most critical part of your building when it comes to watertight protection, and you should make sure to hire a contractor who can be trusted to install the system correctly and stand behind their work.

Cool Roofing Tax Incentives

Two main Federal tax incentives exist for installation of cool roofing, but as with any Federal government program there are qualifications that need to be met.

Residential Tax Credit

At this time, single-ply membranes are not eligible for a tax credit on residential applications. However, if additional insulation is installed during roof replacement, the cost of the insulation can be claimed as a credit.

Commercial Tax Deduction

In general, tax law allows a deduction for part or all of the cost of energy efficient building property that the taxpayer places in service between December 31, 2005 and December 31, 2013. Several conditions must be met to qualify for the commercial tax deduction:

1. The building must be within the U.S. and must meet the requirements of ASHRAE Standard 90.1-2001 – Energy Standard for Buildings Except Low-Rise Residential Buildings.

2. To qualify for the maximum total combined deduction for all lighting, HVAC, hot water, and building envelope property installed, the total annual energy and power costs of the building must be reduced by at least 50 percent. A partial deduction is allowed for each separate building system. The IRS set the following target reductions in March 2008:

  • Interior lighting – 20%
  • HVAC and hot water – 20%
  • Building envelope – 10%

Cool roofing is partially qualifying if it is estimated to reduce the total annual energy and power costs by 10 percent or more. The maximum deduction amount for partially qualifying property is $0.60 per square foot of the building.

3. The Performance Rating Method (PRM) must be used to compute the percentage reduction. Calculations are based on a reference building located in the same climate zone as the taxpayer’s building and containing the new building component that has been incorporated, but is otherwise identical to the reference building. The Department of Energy maintains a list of qualified software to be used to calculate energy and power costs for certification.

4. To claim the deduction, the taxpayer must obtain a certification provided by a qualified individual. The taxpayer is not required to attach the certification to the tax return, but the taxpayer must maintain proper records to establish the entitlement. A qualified individual:

  • is not related to the taxpayer claiming the deduction;
  • is an engineer or contractor that is properly licensed as a professional engineer or contractor in the jurisdiction in which the building is located; and
  • Has represented in writing to the taxpayer that he or she has the requisite qualifications.

A certification must contain:

  • the name, address, and telephone number of the qualified individual;
  • the address of the building to which the certification applies;
  • one of five statements (as outlined by the IRS) explaining the manner in which the building envelope property satisfies energy efficiency requirements.

A Few Observations from the Recently-Concluded International Roofing Expo

It seemed like overall show traffic was down, and that exhibitors had made smaller investments in their booths than in previous years. However, traffic to the Duro-Last booth was steady, primarily because of our hands-on welding contest for visitors and the comprehensive array of accessories displayed by Duro-Last’s division EXCEPTIONAL® Metals.

About 100 people competed in the welding contest, and anyone who could weld a roof stack in less than 90 seconds was awarded a Duro-Last t-shirt. This was intended to demonstrate how Duro-Last’s pre-fabrication approach to producing roofing systems results in labor-savings for contractors.

Duro-Last Contractor Advisory Board President Ken Kelly presented: Tools to Manage your Business: Let the Business Run Itself. Ken discussed practical tips and tools to help track and control business functions to better manage for success. His session was relevant for companies of all sizes.

Perhaps the most prevalent technology on display during the show was rooftop solar equipment. Several solar manufacturers and providers demonstrated their wares either on their own or in conjunction with roofing system manufacturers. At Duro-Last, we promoted a “solar-ready” approach, in that our system can accommodate virtually any rooftop solar application on the market. Clearly, solar systems will be part of roof construction and retrofit discussions for the foreseeable future.

The 2011 International Roofing Expo will be held at the Las Vegas Convention Center, February 16-18.

Would you like to share your IRE experience? Send us a comment and we may post it on the blog!

The World’s Best Roof® is ready to Rise Above the Crowd at IRE

We are all packed and ready to go to the International Roofing Expo in New Orleans, Louisiana, February 22 – 24, 2010. Duro-Last® Roofing, Inc. will be at booth #2051 exhibiting our entire product line which includes the Cool Zone®, Duro-Shield® , Rock-Ply™ and Shingle-Ply™. Steve Ruth, Tom Hollingsworth, Al Janni, Keith Gere, Drew Ballensky, Doug Clark, Jason Tunney, and Shawn Sny will all be there to answer any roofing questions you have.

Visitors will learn how Duro-Last’s prefabrication approach makes our roofing system extremely durable, and easy to install, without disruption to daily building operations. The Duro-Last roofing system is also leak-proof, resistant to high winds, and virtually maintenance-free.

Drew Ballensky will be on hand to address issues questions regarding cool roofing systems and discuss how a Duro-Last Cool Zone roof can help with LEED ratings. The Cool Zone system is both highly reflective and highly emissive, transferring less heat into the building compared to a dark colored “non-cool roof.”

Steve Kowaleski will also be at the booth ready to showcase a variety of EXCEPTIONAL® Metals products. EXCEPTIONAL Metals, a division of Duro-Last Roofing, manufactures high-quality metal components products designed to finish any roofing project.

Are you attending IRE? Send us your comments about the show and we many post them!