Duro-Last®, Inc. & EXCEPTIONAL® Metals Expand Manufacturing Footprint to Carrollton, Texas

Duro-Last®, Inc. and EXCEPTIONAL® Metals have expanded operations by adding a new manufacturing facility in Carrollton, Texas. This expansion showcases Duro-Last’s commitment to our growing customer base by continuing to provide a convenient venue for roofing products and services.  Strong business growth positions Duro-Last to provide roofing and edge metal products closer to the markets they serve.

“Texas is the strongest market for the single-ply industry, and Duro-Last continues to grow in that area”, said Tom Saeli, CEO of Duro-Last, Inc. “We want to make it easier for our customers in the region to conduct business with Duro-Last and our EXCEPTIONAL Metals division, and Texas is the ideal location.”

The Carrollton plant is Duro-Last’s fifth manufacturing location in the nation, and the fourth location to offer full-service production and support for roofing and edge metal products.  The facility will be fully operational this fall and brings new employment opportunities to Carrollton and surrounding communities. Duro-Last is known for their prefabricated roofs, custom curbs and stacks, renowned quality assurance and technical field services, as well as industry leading warranties.

Duro-Last® Gets Connected With New Mobile App

Duro-Last Roofing, Inc. is pleased to announce the launch of its new mobile application for both the Android and iOS operating systems.

            The Duro-Last Reference Application is designed to be an information source for various market segments, including roofing contractors, commercial building owners, facility managers, architects, consultants, and specifiers. Several specific building types are also addressed.

The application provides an overview of the commercial roofing products and systems offered by Duro-Last. It also highlights key marketing advantages, including our Edge to Edge & Deck to Sky™, Time Off the Roof™, and cool roofing initiatives, as well as our quality assurance operation and industry-leading warranties.

The Duro-Last Reference Application is available for download now from Google Play and iTunes.


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Don’t Be Afraid to Say “Merry Christmas”



It’s all right to say “Merry Christmas”.  Yes, Christmas is still a Christian holiday that celebrates the birth of the savior, Jesus Christ.  You should not be afraid to say that to your friends or acknowledge that in public.  As a matter of fact, Christians are encouraged to spread the good news of Jesus Christ.  If you’re not a Christian or you don’t believe in Jesus Christ as the savior, I’m going to go out on a limb and guess that if you’ve lived anywhere in America in the last year or so, that you’ve heard of this fellow named Jesus Christ and that a lot of people believe that he is the son of God and that he was sent to this Earth to die for their sins.  Kind of a neat concept, even if it does sound a little far-fetched to a non-believer.  If you don’t believe this, you have the absolute right to say so.  The great thing about this country is that there isn’t any punishment for you for not believing and there isn’t any punishment for the merry well-wisher either.  We’re free to express our beliefs here.  But Christmas isn’t about freedom.  It’s about hope.  Hope is good.  We need hope.  Hope for a better world.  Hope for an end to hunger.  Hope for peace.

We HOPE that you and your family have a MERRY CHRISTMAS and we HOPE that you have a HAPPY, HEALTHY & SUCCESSFUL NEW YEAR.


–          Jason Tunney, Shawn Sny and the Duro-Last® Board of Directors

Rewarding American Success

It’s right around the corner! Is your travel arranged and hotel room booked? The Duro-Last® National Sales Seminar is being held Sunday, January 27 through Tuesday, January 29, 2013 in San Diego, California, at the Manchester Grand Hyatt.

The theme for this year is American Success Stories. At Duro-Last, we’re proud to be a company founded on the American principles of innovation, hard work, manufacturing know-how, and quality.  We also know that we wouldn’t be where we are without the hundreds of roofing contractors whose successes have inspired more than three decades of leadership, and we invite all of them to come and share this experience with us.

During Seminar breakout sessions, conducted by Duro-Last subject matter experts, our contractors will get valuable product, marketing, and installation information that will help them to be more efficient and productive. Each session is designed around a topic that we have identified as key to our contractors’ success. Topics include: installation and layout techniques, a Duro-Last product review, OSHA compliance, web marketing, construction law contracts, and our new and improved spec generator.

One of our General Session keynote speakers Rick Barrera, Wall Street Journal Best Selling author of How To Design A Branded Competitive Advantage And Deliver Extraordinary Customer Experiences, will share components of his book including ideas on branding that will help all of our attendees generate new marketing ideas in 2013!

Our other General Session keynote speaker, Captain J. Charles Plumb, a 28-year retired veteran of the United States Navy, will share his experiences in achieving success despite being held captive as a P.O.W. for over 2,000 days after his plane was shot down in North Vietnam.

Our Seminar will culminate when we recognize our authorized contractors’ 2012 sales achievements, plus honor our Contractor of the Year at the awards banquet.  This evening is a night where we celebrate the bond between our company and each contractor that sells and installs the Duro-Last roofing system. It’s recognition that we are more than a manufacturer for our customers and that these relationships are instrumental to the position we hold as leaders in the commercial roofing marketplace.

We’re looking forward to welcoming all our authorized contractors to the best three days in the roofing industry: The Duro-Last National Sales Seminar!



NRA 2012

This year’s NRA (National Restaurant Association) Show was a success for Duro-Last®. With a 6% increase in attendees over 2011, the show was busy and Duro-Last had a very full booth all four days. Over 1,900 exhibitors and 61,000 attendees flocked to the McCormick Place in Chicago, Illinois where new products and services of all kinds were introduced.

The entire Chicago-area sales team for Duro-Last was in attendance. Regional Sales Manager, Mark Van Dorn gave new independent sales reps Scott Gaviati, Troy Osbourne, and Jeff Deneberg the ins-and-outs of the restaurant industry and how the Duro-Last roofing system can benefit restaurant owners. Having our local independent reps at the show made a great impression as many attendees already knew Troy and Jeff.

Duro-Last Sales Coordinator Ken Claes and National Account Representative Jason Dark demonstrated the long term benefits and energy savings that can be realized with the Duro-Last system. This included our new line of Duro-Guard™ insulation products. With four full days of exhibit time, they saw attendees return numerous times to the booth with additional questions. This increased our exposure to decision makers throughout North America.

Duro-Last will be attending NRA 2013, scheduled for May 18-21 at the McCormick Place in Chicago, IL.


In February 2010, The Center for Environmental Innovation unveiled RoofPoint™ to a select group of roofing industry stakeholders at the International Roofing Expo.

RoofPoint is a sustainability guideline developed exclusively for roofing systems. It is similar to other familiar building rating systems such as the U.S. Green Build Council’s Leadership in Energy and Environmental Design (LEED) program, but it embraces important differences that offer unique value to building owners and the green-building community.

RoofPoint evaluates a roof system in five categories: energy management, materials management, water management, durability/life cycle management, and innovation.

Since the beginning of 2011, RoofPoint projects have been certified in over 30 U.S. states as well as Canada and Mexico.

The January 2012 issue of Interface provides a complete overview of the program as well as the RoofPoint guideline, which is a comprehensive checklist of all critical environmental aspects of modern roofing systems.

Have you used RoofPoint on a project? Leave us a comment about the projects you have worked on that incorporate RoofPoint.

RFMA 2012

Duro-Last® Roofing, Inc. recently exhibited at the Restaurant Facility Management Association’s (RFMA) annual conference held in Las Vegas, Nevada.

The conference was attended by over 1200 restaurant facility managers and vendors. The many educational sessions covered a diverse variety of informative topics. The trade show portion of the event provided Duro-Last the opportunity to meet and discuss with facility managers the latest approaches to maintaining and repairing restaurant roofs. This is always a great event to see many of our customers in one location.

Duro-Last has a well-established corporate accounts program that includes several features. Some of which are: a single Duro-Last point of contact, approved roof specifications, budget development, tapered insulation design, pre-construction document review, regional personnel coordination, contractor referrals, and job-site inspections. The program was discussed with every new contact and reviewed with our current customers. Duro-Last also introduced our new Duro-Guard™ insulation product line and re-vamped warranty program – both were introduced to our network of authorized Duro-Last installers at our National Sales Seminar in January.

To spice things up this year, Duro-Last held a drawing for an iPod 4G Touch for one lucky winner that visited the booth to learn more about Duro-Last and the new products we introduced for 2012. Peggy Fromholz, Senior Regional Facility Manager at Red Robin International was that lucky winner.

Congratulations Peggy!

Peggy Fromholz (pictured left) with Duro-Last Corporate Accounts Coordinator Anna Hernandez.

RFMA was formed in 2004 when a group of facility directors met and determined that an organization just for restaurant facility directors would help to guide their own individual chains in keeping overhead down as new restaurants were added. Today, RFMA has an active Board of Directors, an Executive Director, an Education & Membership Manager, a Member Services Coordinator, and three committees. In the fall of 2010, RFMA launched its own official publication, “The Facilitator.”

John Deal, National Sales Manager for Duro-Last is the Co-chairman of RFMA’s Education Committee. Duro-Last has found RFMA to be a great organization through which to meet and network with facility managers in the restaurant industry.

Thank you to all who attended RFMA this year and stopped by the Duro-Last booth. See you next year in Orlando!

Protect Your Roof Like An Investment

Rain. Snow. Wind. Sun. Salt. It’s a wonder that some things last as long as they do with all the weather variances we face. The roof is the important building component when it comes to weather protection and is the one thing that significantly protects the investment of the owner, by protecting the structure. Maintenance-free roofing systems do not exist, because all types of roofs require a certain amount of attention.

If you haven’t already done so, now is the perfect time to start an annual maintenance program. The importance is obvious – to extend the service life of the existing roof system. You want to catch problems early or even before they occur. Comprehensive repairs not only make the roof last longer, but also provide cost savings to the facility’s owner.


Walk the perimeter of the building to ensure that any unsecured objects, such as trash cans, signs, tree limbs, and loose building materials cannot become airborne projectiles during high winds. Trees should have all dead or broken branches removed and should be trimmed away from the building to prevent possible fires or damage to the roof.


Roof edge details should be checked to ensure that they are tight fitting and properly sealed. Corners of the building are the most susceptible to wind and rain damage. Immediately fix anything that lacks integrity.


All debris and loose materials should be removed from the roof. Leaf grates, if part of the roofing system, should be cleaned and secured in a manner that keeps them in place. Make sure there is no blockage of any kind in drainage areas. Look for cracks or leaking on all areas of the roof and repair as needed.


Check all sealants on penetrations and terminations. All roof mounted equipment (HVAC units, satellite dishes, antennas, duct work, etc.) should be secured in a manner which will not allow movement. If it can be moved by hand it will become displaced in a storm or with wind. All service panel doors should be inspected to ensure that they are properly fastened. Any missing fasteners should be replaced.

A thorough maintenance program will address problems at their initial stage, minimizing or eliminating damage to interior furnishings, equipment, building materials and finishes. In this way, building owners avoid expenditures and preserve their investment, from top to bottom.

IRE 2012

Another International Roofing Expo has come and gone and we are happy to report that it was another successful show for Duro-Last® and EXCEPTIONAL® Metals. Even though we haven’t heard official numbers on attendance, the show looked busy and Duro-Last had a very full booth all three days. We’re hoping that’s an indicator that the construction industry is continuing to find itself on surer footing.

The Roofer’s Challenge in our booth was a hit again this year, where the winning time to weld a 3” Duro-Last custom-fabricated stack was 39 seconds. Anyone who welded the stack in less than 90 seconds won a Duro-Last t-shirt. Looks like this challenge is becoming too easy and we may need to think of something different for next year!

Duro-Last once again had several new products to introduce and we presented them in a new booth display that was a hit with attendees. Several EXCEPTIONAL Metals products were also on display.


Duro-Guard™ Insulation Products

We showed eight different “hands-on” roof assemblies that incorporate our new Duro-Guard insulation product line. Duro-Guard ISO and EPS Insulation panels provide high Long-Term Thermal Resistance (LTTR) values. Duro-Guard insulation panels contain no CFCs or HCFCs; have Zero Ozone Depleting Potential (ODP); are EPA compliant; and have virtually no Global Warming Potential (GWP).


Booth visitors appreciated the opportunity to handle many of the unique metal details of the EXCEPTIONAL Metals’ products that were on display as part of our exhibit. EXCEPTIONAL Metals manufactures high-quality metal components designed for use with any single-ply roof, including edge details, drainage systems, and vinyl-coated metal products. Standing seam roof panels are also available from EXCEPTIONAL Metals, and they were shown in the booth as well.


In addition to product displays, Duro-Last introduced our re-vamped warranty program. We now offer 16 warranties in all – a wide range of 15 and 20 year options that provide unparalleled security for virtually all commercial roofing applications, including those in high-wind and hail areas. Our standard comprehensive 15 Year No Dollar Limit (NDL) Warranty is still the best in the industry. It’s transferable, has no exclusions for ponding water, and provides coverage against consequential damages that result from defects in the Duro-Last material and/or installation workmanship.

Did you attend IRE 2012? What were some interesting products you saw or educational sessions you attended?