What To Do With That Old Metal Roof?

Metal roofing dates back to about 1000 B.C. when a temple in Jerusalem was built with a copper roof. Later on in human history, metal roofs caught on in certain parts of the world, like the Virgin Islands, and were effective for several reasons. They were strong enough to resist earthquakes, dramatic heat, and tropical hurricane winds. They also had an appealing look to them, which as we know, is very important in the design of structures.

Most people don’t know that there are really two types of standing seam metal roofs: architectural and structural. Architectural are those you can see from the ground. They are aesthetic in design and intended to look good on the building.

Architectural Standing Seam Roof

Structural standing seam roofs are flat/low-sloped roof decks that are intended to be more functional than aesthetic.

Structural Standing Seam Roof, Before and After Duro-Shield Metal Retrofit Installation

Modern metal roofs are among some of the most practical and long lasting available. They offer great security and protection to the building, and they are usually a reliable and worry free long-term choice. However time catches up with everything and rusted roof decks and leaks may start to compromise the building’s integrity.

With over 60 billion square feet of metal roofing in place in the United States and two billion more installed each year, that adds up to a lot of leaks – and a lot of money spent fighting them. When the integrity of the structural metal roof deteriorates, membrane retrofit solutions can provide a better option than replacing the metal roof or continuing to repair it. Membrane retrofits are a cost-effective, single-ply roofing solution that can usually be installed directly over existing metal roofs.


Duro-Shield Metal Retrofit Roofing System

We offer the Duro-Shield Metal Retrofit Roofing System to protect the building against rain, temperature changes, interior drips, ice build-up, as well as rust and corrosion. Our prefabricated membrane is custom designed to fit the metal roof exactly, and is assembled in our factory, eliminating 80-85% of rooftop installation labor. This solution keeps Mother Nature outside, while your inventory, equipment, and workers stay safe and dry inside.

2012 National Sales Seminar: An Event that Went “Beyond Boundaries!”

As we like to say, it’s the best three days in the roofing industry. Over 800 guests representing almost 200 roofing companies attended the Duro-Last National Sales Seminar, held in Clearwater Beach, Florida, January 29-31.

Our jam-packed agenda included general session presentations on our new Duro-Guard™ insulation product line, our re-vamped warranty program (we now offer 16), and updates to our marketing and sales activities. We were pleased to welcome featured speakers Robert Stevenson and Larry Winget to our general sessions as well.

Breakout sessions covered a variety of topics, ranging from business growth, to rooftop solar installations, to new EXCEPTIONAL® Metals product developments.

At our awards banquet, we were honored to present Parsons Commercial Roofing of Waco, Texas, with their sixth consecutive Contractor of the Year award. Congratulations Stuart Parsons and company!

In between, we managed to squeeze in some recreational activities, including our annual golf outing, beach olympics, a fishing trip in the Gulf, and our closing night, pirate-themed farewell extravaganza.

We chose our theme – “Beyond Boundaries” – because we’re proud of our history of breaking the barriers set by others in the roofing industry. Innovation, product portfolio, warranties – plus the roofing contractors that install Duro-Last products. Put them all together, and it’s not just good, not just great, it’s the best combination in the business!

We thank all our contractors for making the 2012 National Sales Seminar a terrific event, and we’re looking forward to seeing everyone at next year’s Seminar at the Manchester Hyatt in San Diego, January 27-29.

Closing Down the 2012 National Sales Seminar On Stage with the Pink Flamingos! (Click to enlarge.)