The True Price Of High Performance

Oxymoron, n: a combination of contradictory words (such as sustainability costs more)

Contrary to popular wisdom, when it comes to the building and construction industry, profitability and sustainability go hand-in-hand. In fact, if a new building component doesn’t contribute to business profitability, it is not sustainable.

Sustainability, or high performance design, is often equated with “green design.” However, high performance design is about making financially smart building choices, not just being “green.” Consumers typically will not pay for something that is green unless there’s a financial benefit as well. Sustainability is good business sense first – green comes with it.

High performance building projects address issues related to the design, construction, maintenance, rehabilitation and eventual demolition of a building with an emphasis throughout the building’s lifecycle on using resources efficiently and preserving the global environment.

The profitability of high performance design must be considered for the entire life-cycle of a building, not simply the initial cost of construction. Typically, a roofing system with a low initial cost is a teaser that fails to consider all of the costs associated with the roof over its useful life. A long-lasting, high-performance system delivers a lower cost of ownership spread out over a longer period of time, requiring fewer repeated expenses related to maintenance, repair, and replacement. Plus, benefits such as energy savings can reduce life-cycle costs even further.

Recently, a contractor called to say that he was going to change his approach to selling roofing after a building owner said that the Duro-Last roof was the least expensive roof he had ever bought. It seems that the building owner was a banker who calculated that the Duro-Last roof was costing him 30% less per year in maintenance, repairs and frequent replacements than the modified bitumen roofs that he had always used before.

A smart investment because it costs less over its life span, a high performance roofing system is the ideal choice for sustainable facilities.

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